Below are excerpts from a recent newsletter by author Eddie Osterland, where he shares some of his secrets of Power Entertaining:
From the Desk of Eddie Osterland MASTER SOMMELIER (MS)
“When you ‘power entertain’ you position yourself as a center of influence – be it with clients, business prospects or others you want to impress.” ]]>Below are excerpts from a recent newsletter by author Eddie Osterland, where he shares some of his secrets of Power Entertaining:
From the Desk of Eddie Osterland
MASTER SOMMELIER (MS)
“When you ‘power entertain’ you position yourself as a center of influence – be it with clients, business prospects or others you want to impress.”
Secret #7: Serve wines in pairs! Design Power Entertaining events around side-by-side comparisons of different wines at various points throughout the evening. Doing this adds an intellectual dimension to your event or dinner party. It can also be a lot of fun, both for you and your guests. For example, do a side-by-side blind comparison of a good wine ($15/bottle) and a very good wine ($35/bottle) and see how people distinguish the flavor of one from the other. Or, serve a Cabernet from France and one from California to illustrate how geography influences winemaking styles and taste. Or, serve up the same wine from two different vintages (years) to demonstrate the importance of age to a wine’s flavor.
Secret #15: As host, stay attentive to the needs of your guests throughout the evening. Inattentive hosts, especially at business events, are (regrettably) more often the rule than the exception, in my experience!
Secret #18: Don’t Forget the Sound, Light and Magic! No Power Entertaining event is complete without paying a little attention to stagecraft! Consequently, feature music, maybe some mood lighting, if feasible, wireless mics (if it’s a big crowd) and a good sound system. Play CDs or MP3 music selections between wine/food servings. This adds festivity to the air.
Want to learn more about Power Entertaining?
In my new book, Power Entertaining: Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals, (Wiley, 2012) I outline everything I know about business and home entertaining as the result of having spent more than 30 years in the food, wine and entertainment industries. It really is the only guide you’ll ever need to help you entertain others with knowledge, skill, and confidence.
To order Power Entertaining today, please visit my website to purchase an personally autographed copy: www.eddieosterland.com. Or go to www.Amazon.com
]]>
Power Entertaining:Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier is now available in bookstores and online at Osterland Enterprises.
Eddie Osterland shares all he’s learned about entertaining with wine and food as the result of a remarkable 30-year career in the food and hospitality industries. His book outlines dozens of power entertaining tips to help mold anyone who utilizes business entertaining to close deals.
Osterland says “power entertaining” isn’t about “boozing and schmoozing clients.” Instead, it’s about “being able to entertain others in ways they will never forget, and that will make them want to do business with you again and again!”.]]>
Power Entertaining:Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America’s 1st Master Sommelier is now available in bookstores and online at Osterland Enterprises.
Eddie Osterland shares all he’s learned about entertaining with wine and food as the result of a remarkable 30-year career in the food and hospitality industries. His book outlines dozens of power entertaining tips to help mold anyone who utilizes business entertaining to close deals.
Osterland says “power entertaining” isn’t about “boozing and schmoozing clients.” Instead, it’s about “being able to entertain others in ways they will never forget, and that will make them want to do business with you again and again!”.
Whether at a corporate business event or a private dinner with clients, Power Entertaining advises readers on how to:
- Entertain clients with ease, class, and confidence, using good wine and food as the ingredients to build strong and lasting business relationships.
- Delight colleagues and friends by serving delicious pairings of wine and food that they’ll remember for years.
- Transform boring business meetings and sales functions into memorable social events that people will want to attend again and again.
- Use business entertaining as a business development and client relations strategy.
But that’s not all. Readers of Power Entertaining will also learn how to:
- Order with knowledge and confidence from restaurant wine lists.
- Select, taste and appreciate fine wines just as master wine tasters do!
- Close big business deals by ordering just the right wine for business occasions.
- Learn the basics of casual (but classy) home entertaining.
- Learn about fun and fabulous foodie websites.
- Entertain – at work or at home – without getting stressed out!
Power Entertaining is a must read for any professional who entertains others as part of doing their job. It is also an invaluable guide and roadmap for anyone who wants to bring new energy, creativity and excitement to entertaining friends and family at home!
HELPFUL LINKS
EDDIE OSTERLAND’S BACKGROUND
America’s first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. Eddie holds the prestigious degree of Diplôme Universitaire d’Aptitude à la Dégustation (DUAD) from the Université de Bordeaux in Bordeaux, France. While completing his studies there, he passed the grueling Master Sommelier Diploma in London in 1973 and later became head sommelier at the Hôtel de la Poste in Beaune, Burgundy, France–an American running a French wine cellar! For more than twenty-five years, he has delivered workshops on his concept of Power Entertaining to such global companies as Accenture, General Mills, Citigroup, IBM, Merrill Lynch, GE, Ford, UBS, Discover Card, Sprint, Procter & Gamble, Oracle, Sub-Zero, and American Express.
For more information about the book please visit: EddieOsterland.com
]]>Eddie Osterland’s POWER ENTERTAINING: Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America’s 1st Master Sommelier will be published in September 2012.
Harry Kraemer’s FROM VALUES TO ACTION hits #4 on the Business Book Bestseller List for June 2012.
“Jeffrey Fox, co-author of The Transformative CEO, says JPMorgan Chase chief Jamie Dimon remains a top-ranked CEO despite the recent hit to his reputation.”
The video can be found here.
“The greatest CEOs are transformative and I define transformative as a CEO who creates new value that reinvigorates the company, reinvents an industry or reboots society.”
-Robert Reiss, author of THE TRANSFORMATIVE CEO.
The video can be found here.
]]>