The B Team Website Up And Running!

John Elkington, author of The Zeronauts, helps launch The B Team website, a non-profit organization led by Sir Richard Branson and Puma chairman Jochen Zeitz. Zeitz is currently co-authoring with Elkington on their new book, Tomorrow’s Bottom Line.

As seen on bteam.org:

 

The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

The initial B Leaders include: Shari Arison, Sir Richard Branson, Kathy Calvin, Arianna Huffington, Mo Ibrahim, Guilherme Leal, Strive Masiyiwa, Dr. Ngozi Okonjo-Iweala, François-Henri Pinault, Paul Polman, Ratan Tata, Zhang Yue, Professor Muhammad Yunus and Jochen Zeitz. Joining The B Team as Honorary B Leaders are Mary Robinson representing People and Dr. Gro Harlem Brundtland representing Planet.

To learn more about The B Team, check out this article by Arianna Huffington of The Huffington Post:

http://www.huffingtonpost.com/arianna-huffington/people-planet-profit-intr_b_3432011.html.