Category Archives: Sustainability

The B Team Website Up And Running!

John Elkington, author of The Zeronauts, helps launch The B Team website, a non-profit organization led by Sir Richard Branson and former CEO of Puma Jochen Zeitz. Zeitz is currently co-authoring with Elkington on their new book, Tomorrow’s Bottom Line.

As seen on bteam.org:

The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

Pioneers of Sustainability

BOOK REVIEW: The Zeronauts

By GARY KENDALL, OCTOBER 16,2012

THE Zeronauts, says John Elkington, are pioneers of sustainability, making previously unimaginable contributions to reducing humanity’s footprint on the environment, which is ultimately a footprint on fellow human beings.

Elkington has 40 years of perspective on business sustainability from working with organisations as varied as Ford, Nestlé, and TetraPak. How, he asks, are we to bring down to zero the “five Ps”: population growth, pandemics, poverty, pollution, and proliferation?

June News

As seen on nytimes.com: “If we are to create a global economy that works for the nine billion people forecast by midcentury, then for the sake of the global climate and for the survival of many other species we have no option but to turn today’s capitalism inside out and upside down.” -John Elkington, author of THE ZERONAUTS…