Tag Archives: The B Team

The B Team Website Up And Running!

John Elkington, author of The Zeronauts, helps launch The B Team website, a non-profit organization led by Sir Richard Branson and former CEO of Puma Jochen Zeitz. Zeitz is currently co-authoring with Elkington on their new book, Tomorrow’s Bottom Line.

As seen on bteam.org:

The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.